S1:E12 - Bimma Williams

In this episode of the Pitch Black Podcast, host Stephen Green sits down with Bimma Williams—veteran of the sneaker industry, founder, and storyteller—to talk about his journey from Baton Rouge to working with iconic brands like Adidas and Nike. Bimma shares how community has shaped his path, the transformation of sneaker culture in the digital age, and why authenticity is non-negotiable in business.

They dive into what it means to claim your space in the culture, the evolution of storytelling in marketing, and the responsibilities that come with visibility. From building a platform through podcasting to the power of collaborations grounded in values, Bimma shares hard-won insights about creating impact while staying rooted in who you are.